I've seen (and heard) some ridiculous advertising concepts in my day, and I especially enjoy seeing international commercials featuring well-known people, a la Bill Murray in Lost In Translation.
I studied advertising in college, even have a degree in it, but decided I didn't want to be the copywriter hawking Junior Mint concepts to un-creative clients, like Augusten Burroughs (as he wrote about in his book, Possible Side Effects) or become blinded by hours of doing layouts via Photoshop. I also thought advertising would be too cutthroat...so instead I decided to go "swimming With sharks" in Hollywood... Doesn't make much sense, I know, but that's for another story.
As much as the Hayley Westenra commercial I posted today makes me, uh, chuckle, I also know exactly what they're selling, the qualities they want to highlight in those little boysenberry pockets of goodness, and it's of course, memorable and just under 30 seconds. All of which make my advertising studies deem it a successful commercial. I don't know though, you be the judge.
*Photo credit: Bostonthiparty/flickr
No comments:
Post a Comment